Content Marketing

Content Strategy

Qualitative and quantitative research and subsequent analysis are used to craft ongoing holistic content strategies. To attract and engage target audiences, content outlined in the strategy can take various forms, including blog posts, articles, videos, infographics, social media, and more.

Audience Research & Persona Development

Audience research and persona development answer questions about target consumers, such as their demographics, how they research brands, their pain points and needs, and more. 

This is essential for creating marketing strategies that resonate with customers, drive engagement, and ultimately lead to higher conversion rates.

Content Marketing Execution

Content marketing execution is the practical implementation of a content strategy. It’s the creation, publication, and distribution of content assets that align with the strategic objectives of a business. 

Strategic content marketing execution ensures companies consistently reach the right audience with the right messaging via the right channel distribution strategy.

Key Performance Indicator (KPI) Identification

The goal of KPI identification is to provide a clear and measurable framework for tracking content strategy progress and making informed decisions. 

Regular monitoring and reporting on KPI performance allows for timely adjustments and pivots in strategy if needed.